GTA 6 Billboards Go Global, and the Guns Stay Home

Look at the official key art. Jason sits on the hood, Lucia leans on him, and down by his knee there’s a pistol. Now look up at a tower block in Paris, or a screen in Times Square. Same couple, same pose, same palm trees. According to Metro, the guns are gone.

A month out from November 19, the GTA 6 campaign has left Florida. It’s on buildings in Paris and Brooklyn, a wall on Hollywood Boulevard, screens in Times Square and double-decker buses in Chicago. And somewhere along the way, the art got a little more polite.

Where the Art Went

Vice’s October 19 roundup is the best map of the campaign so far (Reported):

• Paris. Jason and Lucia on the Les Mercuriales towers. Metro says the gun-free version was first spotted here, after a Reddit user compared it with the original.
• New York. Big digital ads in Times Square, a hand-painted Brooklyn mural by Colossal Media, music-campaign billboards and branded tour buses.
• Los Angeles. A giant Jason and Lucia mural on Hollywood Boulevard, plus music billboards.
• Chicago. Double-decker sightseeing buses in GTA 6 livery.
• Miami. The Vice City blimp, the rooftop sign on the Kaseya Center, beach chairs and umbrellas, a car convoy, and ads at Hard Rock Stadium during a Dolphins game.

Metro adds one gap: as of October 16, the push “hasn’t landed in a big way in London, or the UK generally.”

The Missing Guns

Metro’s Adam Starkey put it plainly: the posters “might look like the GTA 6 box art,” but “they’ve been scrubbed of any gun references.” On the Paris towers, he writes, “two gun references on the original artwork have been removed,” and the same edited art turned up in Times Square, on a Chicago bus and at Hard Rock Stadium (Reported).

Why? Metro doesn’t know: “It’s unclear if this is some blanket rule when it comes to advertising regulations, or if Rockstar is just rolling out edited versions to avoid any hassle.” Neither do we. Rockstar hasn’t said, and we found no regulator ruling or statement about these ads. Any story that names a law as the reason is guessing (Not confirmed).

What is true is simpler. A game about two armed robbers is being sold on public walls in the US and France without a gun in frame. The pistol is still in the official key art online. The street just gets the version with empty hands.

Miami Isn’t Done

Two dates are still ahead. The Heat’s official page lists “A Night in Vice City” for November 18 at 7 p.m. ET at Kaseya Center, with a one-night court “built for Vice City” and “a new, completely reimagined uniform” (Official). We covered the game itself here.

Then, on November 22, Rockstar is funding a free BAYO block party in Little Haiti with artist Michaël Brun, Axios reports. Tickets go by raffle, with more than half set aside for Florida residents and Haitian community members (Reported). Axios also reports that Wynwood Walls is offering Miami-Dade residents free entry through 2028 under a Rockstar partnership, alongside ten new murals.

What We Don’t Know

• Why the guns were removed, and who made the call (Not confirmed).
• Whether every outdoor placement uses the gun-free art, or only some (Not confirmed).
• Who commissioned each mural (Not confirmed).
• Whether the UK gets a campaign before launch.

Billboards don’t carry weapons. In Leonida, everyone else does.

More: GTA 6 marketing tracker, the Heat’s Vice City night, Miami vs Vice City and how GTA marketing changed.

Sources: Metro, Vice, Axios Miami, Miami Heat.

Official Grand Theft Auto VI Launch Trailer, Rockstar Games, October 15, 2026.