GTA6 NOW » GTA 6 marketing tracker: Miami sign, billboards, posters

GTA 6 marketing tracker: Miami sign, billboards, posters

Official Vice City postcard artwork — Official Vice City postcard. The real Miami is now getting its own version. Image: Rockstar Games.

Desk stamp: 25 September 2026. GTA 6 marketing has left the internet. There is a sign on the Heat’s arena, posters in UK retail parks, and city commissions arguing about beach umbrellas. This page logs each real-world beat with a date, a source, and a label.

Rockstar itself has said almost nothing about any of this. Most rows are Reported: local news, city records, or photos from people who were there. City documents count as official records of what a city voted on. They are not Rockstar announcements.

Kaseya Center
“Welcome to Vice City” sign up since 22 September.

Price tag
US$975,000 to Miami-Dade, per documents seen by the Miami Herald.

Beach vote
Miami Beach authorized talks on 10 September. Campaign from 15 October.

Downtown banners
15 Oct to 31 Dec window. Final city approval not confirmed by us.

The log

Date (2026)	Where	What happened	Label	Source
3 Sep	Miami-Dade County	A county commissioner and the sheriff publicly oppose rebranding county sites, including a “Vice City Airport” idea. The county has not approved a formal deal.	Reported	WLRN
10 Sep	Miami Beach	City commission votes 4–3 to let the city manager negotiate with Amplify Marketing Inc. for GTA VI signage on beachfront concession equipment (chairs, umbrellas), for a campaign starting 15 October. Officials said it could be worth up to US$4 million. No signed contract published.	City record Reported	Miami New Times · resolution (PDF)
10 Sep	City of Miami, downtown	Commissioners approve a banner plan on first reading: banners up to 10,000 sq ft on up to five downtown buildings, between NE 5th Street, the Miami River, Biscayne Bay and NE 2nd Avenue. Window: no earlier than 15 October, no later than 31 December. Commissioners said “Vice City” branding was dropped from the Miami materials. The plan needed a second reading; we have not confirmed that final vote.	Reported Final vote unverified	Miami Today · NBC 6
16 Sep	Los Angeles, New York, Miami	Spotify-branded billboards carry GTA VI-style artwork a day after artists posted matching images. One outlet adds London and Mexico City. On 17 September Rockstar officially announced Grand Theft Auto VI: The Album.	Reported	GTA BOOM · The Music Universe · our album page
~ mid Sep	UK retail parks	A1 GTA VI posters on store buildings, showing a provisional PEGI 18. Smyths advertises the code-in-box at £67.99 with pickup from 12 November.	Reported	RockstarINTEL
22 Sep	Kaseya Center, Miami	A helicopter lifts a pink and white “Welcome to Vice City” + VI sign onto the Miami Heat’s arena roof. It faces flights coming in over the ocean. Per documents seen by the Miami Herald’s Doug Hanks, Rockstar pays US$975,000 to Miami-Dade County. Expected to stay until at least the end of December, with more Miami signage expected mid-to-late October.	Reported	RockstarINTEL (citing the Miami Herald) · WPLG Local 10 video
22 Sep	Times Square, New York	A GTA 6 ad photographed on a Times Square screen.	Reported (fan photo)	r/GTA6
23 Sep	Edinburgh, Scotland	GTA VI posters photographed around the city.	Reported (fan photo)	r/GTA6
23 Sep	Miami	An “Inter Miami X GTA VI” photo posted by Complex. Nobody has confirmed an official Inter Miami partnership.	Unverified	Complex on X
23–24 Sep	UK, Europe, Japan stores	Official dummy cases on shelves at Currys, Smyths and others, for PS5 and Xbox Series X\|S. They show Jason and Lucia, the synopsis, 19 November and the Vintage pack. No install size printed.	Reported	Beebom · @videotech · r/GTA6 case photos
24 Sep	Rockstar Store	The US$399.99 Vice City Collection merch box goes on pre-order. Not a billboard, but the same push.	Official	Our Collection page

Coming up

Date (2026)	What	Label
9 Oct	Miami Heat’s first preseason home game at the Kaseya Center, under the sign. Per RockstarINTEL.	Reported
15 Oct	Miami Beach campaign start date in the city resolution. Earliest date for downtown Miami banners.	Reported
Mid-to-late Oct	More Miami signage expected, per documents cited by RockstarINTEL. What it looks like is unknown.	Reported
12 Nov	Digital pre-load and code-in-box on sale. Pre-load.	Official
19 Nov	Launch on PS5 and Xbox Series X\|S.	Official
31 Dec	Latest end date for downtown Miami banners. Kaseya sign expected to stay until at least the end of December.	Reported

What we will not print

“Rockstar paid US$1 million.” The documented number is US$975,000.
“Miami is renaming itself Vice City.” The city dropped Vice City wording from its banner deal, and the county has not approved anything like an airport rebrand.
A final PEGI or ESRB rating. The retail posters say provisional. Ratings.
Dates for billboards nobody has photographed yet.

Seen a GTA VI billboard, poster or wrap near you? We only add rows with a photo from a named outlet or a dated public post.

Vice City hub · Vice City Collection · Calendar · Boxed copy · Ratings · Tools

Official Rockstar VI page

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