GTA 6 Takes Over Miami: Burger Shot at Kaseya Center, the Heat’s Vice City Night and Wynwood

You know a marketing campaign has gone method when the burger comes in a Burger Shot wrapper and costs $28.50. Over the past month Rockstar has been turning Miami into Vice City piece by piece: a rooftop sign, beach chairs, a blimp, murals, and now fast food inside the Heat’s arena. Here is what is official, what is reported, and what nobody has said.

Burger Shot, Section 324

The Heat’s Vice City page says it plainly: “Vice City’s favorite fast-food joints are open for business inside Kaseya Center.” It lists Burger Shot at Sections 105, 120, 308 and 324, and Cluckin’ Bell at Section 325 (Official).

VGC reports that the Burger Shot stand “is reportedly a rebranded branch of burger chain Skinny Louie’s, with staff wearing new GTA 6-branded uniforms” (Reported). GameSpot, citing people at the game, says the burgers are “the same Skinny Louie burgers that the Kaseya Center previously offered, just wrapped in GTA 6 branding.” The cheapest combo is “a cheeseburger with fries and a drink for $28.50 before tax,” rising to “$31 for an applewood bacon burger combo” (Reported). GameSpot also reports elevator ads inside the arena for Vice City FM, The Vault Nightclub and Macca and Friends (Reported).

It isn’t only the arena. On October 23 GameSpot reported that Rockstar and Skinny Louie announced on Instagram that every Skinny Louie location in Florida will turn into a Burger Shot from early November through December 31, in store or for delivery in South Florida (Reported). Nobody has said how long the arena stands stay, or whether Cluckin’ Bell spreads beyond Kaseya Center (Not confirmed).

The roof, and the price tag

CBS Miami’s helicopter caught crews installing big pink letters on the roof on September 22. CBS said the display would be visible to some travelers flying into Miami International, and that it “was not immediately clear what agreement was reached” (Reported). IGN reported on October 1 that the sign was lit, with “Welcome to Vice City” and “VI,” and that the stunt “reportedly cost Rockstar close to $1 million” (Reported). In the game, IGN notes, the building is the Sahara Arena.

CBS also reports that Miami commissioners voted to let Rockstar pay for permits allowing bigger-than-normal banners. Commissioner Christine King said revenue would help fund a trail in Overtown (Reported). We haven’t found a major outlet giving the dollar amount, so we aren’t printing one. The county politics are in our deals explainer.

November 18: Milwaukee vs Vice City

The Heat call it “A Night In Vice City”: November 18, 2026, 7:00 PM EST, at Kaseya Center, the eve of launch. The team will play on “special hardwood built for Vice City,” for one night only, in “a new, completely reimagined uniform.” The page also promises “special activities starting on Opening Night” and Court Culture Vice City apparel at the Heat Store (Official). The uniform design hasn’t been shown (Not confirmed). Full guide: Miami Heat night.

Wynwood: free entry, ten murals

Wynwood Walls’ October 13 release says Miami-Dade residents get free admission “beginning today through 2028” with a valid photo ID showing a Miami-Dade address, made possible through “a presenting partnership with Rockstar Games” (Official). The museum is also unveiling ten new murals of original GTA VI artwork, on display until January 1, by artists including ATOMIK, Tatiana Suarez, FAILE, Ron English and Tristan Eaton (Official). The release says GTA VI “features an area inspired by Wynwood Walls – called Stockyard – within Vice City” (Official). Merch details: the Wynwood shop.

Sky, sand and buses

Vice’s October 19 roundup lists a Goodyear blimp with Vice City branding over South Florida, “hundreds of branded umbrellas and Vice City beach chairs” on Miami Beach, NINE1NINE plane banners over South Beach, Vice City buses with “I ❤️ VICE CITY,” and Dolphins stadium ads (Reported). VGC adds wrapped sports cars, including a Vice City-wrapped Coquette and a Lamborghini in Vice Beach Police livery, and digital ads for Weazel News, Chamber 106.6, Fruit, eCola, Y Hotel and Vault Nightclub (Reported). The billboard side, from Paris to Times Square, is in our billboards piece. The beer labels are in Pißwasser and Patriot.

What We Don’t Know

• How long the arena stands stay, and whether Cluckin’ Bell leaves Kaseya Center.
• What the Vice City uniform and court look like.
• The terms of Rockstar’s deals with the county and the arena.

More: Heat night and Kaseya sign guide · Miami deals · Marketing tracker · Miami Heat night.

Sources: Miami Heat, GTA VI page · VGC, Oct 22 · GameSpot, Oct 22 · GameSpot, Oct 23 · IGN, Oct 1 · CBS Miami, Sep 22 · Wynwood Walls · Wynwood Walls release, Oct 13 · Vice, Oct 19.

Official Grand Theft Auto VI Trailer 1, Rockstar Games.